The Story

1952: The owner, Elvio Seta, begins to work as a watchmaker, he is an employee into a small workshop in the city.

1956: Together with his elder brother Dante, who is a watchmaker too, he opens a clockmaking workshop and they sale watches and jewels.

1958: He decide to separate from his brother, for a personal ambition and he opens the first jewelry in via Cesare Battisti, 72.

1962: He gets married and his wife, Rita di Meco, works with him, becoming a good collaborator and manager. From that moment, the jewelry starts to extend and little by little, it obtains the citizens’ approval, it becomes one of the most important jewelries in Pescara.

1983: His child Antonio becomes a member of the firm.

1997: With 3 holders, 5 salesgirls, a small and inner goldsmith workshop, he moves to the actual place in via Cesare Battisti, 36, in the vital centre of Pescara, enlarging the shop, showcases, increasing the firm and obtaining much more prestige.